My writing is for people making real decisions about AI: executives, operators, investors, policymakers, and technical leaders working under constraint.

Across LinkedIn, Substack, the book, and earlier podcast conversations, the throughline is consistent:

Cut through noise.
Surface architectural truth.
Give language for decisions that carry consequences.

This isn’t commentary for clicks.
It’s a body of work for leaders who need to see the terrain clearly before acting.

LinkedIn
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Short-form thinking on coordination, agentic systems, operating models, and where AI is actually going inside organisations.

This is where ideas are tested in public, assumptions are challenged, and emerging patterns become visible.

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‍Substack - Unhyped AI
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‍Long-form essays, deeper analyses, and curated digests.

Substack is where the thinking slows down: coordination failures, organisational bottlenecks, governance questions, and the architectural realities behind intelligent systems.

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‍The Book
UNHYPED: From Hype to Hard ROI in the Age of AI

‍A strategic and architectural playbook for leaders navigating intelligent systems.

The book provides a durable framework for value flows, governance, organisational readiness, and the operating-model decisions that actually move the ledger.

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‍The Decision-Forcing Canvas

A practical canvas designed to help leaders and teams slow down, surface assumptions, and decide whether an AI initiative should proceed at all.

The canvas translates the ideas in my writing and the book into a structured conversation about coordination, value flows, governance, and readiness, without prescribing solutions or encouraging premature execution.

It’s used by leaders who want clarity before momentum takes over.

Explore the Canvas →

‍Podcast Archive

A short-run series of conversations on judgment, coordination, risk, and the organisational realities of AI.

Across eleven episodes, we explored:

- why AI fails in workflows, not models
- the shape and limits of agentic systems
- governance and decision architecture
- where human judgment remains essential

These conversations remain a useful archive from that period.

Listen to past episodes →

‍Stay Connected

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